5 The Street
Stour Provost
Dorset SP8 5RZ
Tel: 01747 838 212



Contact Gareth:
Mobile: 0776 4585645

Contact Mel:
Mobile: 0771 325 1945


Acuity Trading


Brief: Acuity are a financial technology company telling a narrative of the markets to banks and brokers by using data and visualisation. We were asked to create a new identity that reflects their ability to provide new perspectives on the markets by distilling vast volumes of data.
Solution: Using the ‘A’ of Acuity as a start point, their new identity is made-up of triangles reflecting the ‘ups and downs’ of the markets whilst also highlighting key news stories which drive market trends. The triangular pattern is used in a variety ways in order to capture the fluidity of the data they process. The identity is applied to everything from stationery and literature to digital presentations and interiors.