BEESON+BEESON Ltd.
5 The Street
Stour Provost
Gillingham
Dorset SP8 5RZ
Email: info@beesonandbeeson.com
Tel: 01747 838 212

 

 

Contact Gareth:
Email: gareth@beesonandbeeson.com
Mobile: 0776 4585645

Contact Mel:
Email: mel@beesonandbeeson.com
Mobile: 0771 325 1945

 

Hawthorne GO

Hawthorne – GO

Brief: To create an identity and packaging for a new selection of beginners products from crafting experts Hawthorn Handmade. The design needed to be differentiated from other kits in their range in order to appeal to a slightly younger consumer whilst still feeling like part of the Hawthorn Handmade portfolio.

Solution: Focussing on the easy to use nature of the products and taking inspiration from their circular shape we named them ‘GO-Weave’ and ‘GO-Stitch’. The designs then put the finished product front and centre by placing them in the centre of the ‘O’ of GO. We chose a selection of pastel colours to tie things in with the existing palette and compliment the products. The design was then applied to a range of supporting products and supplies along with point of sale materials.