OLO

The brief: To create a new brand identity for OLO, a business which aims to make nordic wellbeing accessible to all, by sourcing and producing innovative products based on traditional treatments and remedies. They launched their range with an infrared sauna-bag, a modern take on the traditional sauna, which promises to eliminate unhealthy toxins, promote healing and reduce recovery times.

The solution: We created a simple logo made up of radiating lines to represent a sense of wellbeing. This graphic motif is used throughout the identity to frame imagery, highlight key features and add visual interest. The identity uses a minimal style and limited colour palette which references modern nordic design.

We also art-directed a library of product photography which demonstrates different uses, sports injuries, weight loss and general well being. The identity was applied to across a range of media including printed literature, stationery and digital.

Date:October 4, 2018

Our Work

OLO

OLO

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