SHARKY & GEORGE

THE BRIEF:
We were asked to create a brand identity and website for Sharky & George Parties. These guys create amazing parties and experiences for 4-16 year olds. They have a team of talented staff who can offer a range of parties from Cooking and Street Dance to Survival and Adventures. And if you have a particular requirement, however ridiculous, they always produce the goods. They needed an identity that would reflect the wholesome yet creative nature of their service, appealing to both kids and parents and reflecting that both Sharky and George are at heart two big kids.

THE SOLUTION:
We optimised S&G’s existing shark logo and grew it into a campaign of different sharks to encompass all their different party styles. This puts the shark at the centre of every piece of communication, differentiating an S&G party from similar services offered by the competition. This idea is applied to a whole array of applications, including the S&G party bag which gives each child the opportunity to customise their very own Shark.
Next we created website that feels like a kids den with lots of fun stuff pinned to the walls and all the information presented in an engaging way. Each page uses different pieces of ephemera and includes small animated illustrations to fuel the imagination.
Every part of the new Brand Identity and Website is fun and engaging in order to capture the Sharky & George experience.