Mavrik
We were asked to created a new brand identity for ‘Mavrik’, a refreshing new range of non-alcoholic cocktails aimed at free-spirited adults who choose to avoid alcohol. The range is initially available in four classic cocktails flavours as 250ml cans. Like a gang of Superheroes each with their own special powers, or members of a pop-band, the new identity needed to work equally well as individuals or as a range.
With this in mind we set out to create an identity that allows us to express the individual personality of each cocktail while still retaining a cohesive look across the range. To do this we used the M of Mavrik as a canvas out of which we crafted a unique illustration that captures the spirit of the drink and its origins, whilst simultaneously breaking free like a true maverick.
B+B have worked for me on a number of design briefs - primarily but not exclusively in FMCG space. On each occasion they have produced the goods, at times producing some truly exceptional work. They are responsive, enquiring, highly creative, engaging and a delight to work with. They seek to deliver the best solutions within the confines of your budget. They are realistic and have, I truly believe, their clients' best interests at heart - even if it means fees will be limited.
I have used B+B’s services on several occasions and have never regretted employing them. They are are the ultimate professionals whilst still representing very good value for money. I have no hesitation in recommending B+B to others.
Andrew Mallinson, Commercial and Marketing Head at Mavrik Drinks